In 2022, SMC announced its strategic cooperation with a number of the world’s top media platforms (including Google, Facebook, and YouTube). This move not only wins the company better advertising resources, but also enables SMC to make deeper use of data analysis technology to provide customers with efficient advertising solutions. On this basis, SMC has launched a new “smart advertising system”, which can be automatically optimized based on user behavior data to improve AD click-through and conversion rates. The launch of the system has reduced SMC’s customer advertising costs by about 20% and increased its AD conversion rate by 15%.